Mike Pero is a household name in New Zealand. A well-known Kiwi business success story, Mike actually started his career as a motorcycle mechanic but progressed on to a series of other businesses.

He launched Mike Pero Real Estate in 2011 just one week before the Christchurch Earthquake. It’s a collective of dedicated, professional and experienced real estate agents, many of whom are franchise owners and have personally invested in the business, and others who specialise in real estate sales.

Partnering with Yellow since the early 90s, it’s a long term relationship which has seen both businesses evolve. Originally advertising in the Yellow Pages, Mike firmly believes it was a contributing factor to helping his business grow from ground zero, and now the digital era which is a major part of the business today.

Mike is incredibly passionate about business. He loves marketing and is still very hands-on in this area. He was aware early on just how important the online space was becoming. “There is a certain skill set and resources required for a business to be successful in the online space, which we did not have in-house.

We’ve found Yellow to be very professional, reliable and easy to work with, and they have now become an extension of our marketing team.

He wanted to achieve great results through increased website traffic and ensuring his advertising was seen by the right audience at the right time. The real estate industry is competitive and so keeping a good marketing presence across several channels including print and online is where Yellow helped.