If you’ve ever been locked out of your car or home then you’ve likely had the pleasure of meeting Des O’Neill, The Mad Irish Keyman.

Running a local business from Devon Street in New Plymouth for the last 25 years, Des knows all about the challenges of owning and running a business.

His shop has all your key cutting and shoe repair needs sorted, you may have also seen his fully-equipped key van cruising the streets. Equipped with everything from lost and replacement keys to auto entry and programming services, the mobile part of his business is bringing innovation to a traditional industry. This dedication to staying current has seen his business grow and Yellow has been a strong ally during his journey.

Marketing is important, and with more and more people using their phones digital solutions have become an important tool in helping to attract new customers. Des has a pragmatic approach to helping his business thrive - “The biggest thing in business is to keep at it, head down, bum up, but if you want to move ahead you’ve got to do something about it.”

The Mad Irish Keyman utilises a combination of traditional advertising using the Yellow Pages, as well as digital marketing solutions including Yellow’s webspace service, Yellow Profile, and Google AdWords.

Running a business and servicing customers is a full time job. By partnering with Yellow he’s able to bring it all together to deliver the best results for his business and give him time to get on with his day.

Des and his team are passionate about providing quality service at honest prices to the local community. So whether you require their mobile van service or are visiting them in store, you can expect friendly customer service from their knowledgeable staff.