Get the most out of your Yellow Online Business Listing

Want to make the most of your Yellow Online Business Listing? Look no further, we've put together 3 easy ways to capitalise on your profile and build your business's online presence.

1. Nail down the basics

While your business listing should be tailored to your business, its services, products and individual objectives, here are some fundamentals every business profile should include (if applicable).

If you have a Basic Yellow Online Business Listing, make sure you've completed all of the below fields:

• Business Name

• Business Category

• Business Description

• Phone Number

• Physical Address

• Areas of operation

For our paid Basic, Standard and Premium Profiles, you'll have all of the above, plus the additional fields below to take advantage of depending on which tier you've selected. To enhance your profile and reap the SEO rewards that come with it, be sure to complete all the below fields you have access to.

• Business Email

• Business Website Address/URL

• Business Logo

• Social Media Links

• Payment Methods

• FAQs

• Images & Videos

• Promotional Banners

2. Check for consistency

Once you've confirmed and completed your profile, double-check it against any other listings you might have, such as Google Business Profile to ensure the information you're putting out is consistent. You want to make it easy for your customers to find you, as well as mitigate any confusion that might come from mismatching details.

e.g. If you're a plumber who only works in a specific part of a region, but don't specify this or haven't updated one of your profiles to reflect this, it can be confusing for new customers.

RELATED: 5 Places Your Business Should Be Listed Online

3. Lead with your best foot forward

Most people will only look at your listing for a few seconds before making a decision, giving you a short period of time to make a good impression. Be sure to make the most of this precious time with your business description.

Not sure where to start? Indulge in a little competitor research to see what works for your competitors and what doesn't. Are there any details you might have forgotten? A unique selling proposition they're missing that you can leverage?

And remember to keep your description short, sweet and easy to understand.

Ready to get started? Get your Yellow Online Profile here or sign in to your profile here.